Whitepapers

Performing Better Meetings Intelligence With Strategic Meetings Management

Strategic meetings management has taken on new meaning in today's hypersensitive corporate spending environment. With headlines zeroing in on questionable junkets by a small minority of senior executives within the beleaguered financial services industry, the public outcry over perceived management abuse by poor-performing companies has cast a dark cloud over the entire corporate incentives industry. By extension, increased scrutiny is being placed on virtually all types of business meetings, corporate events and so-called "non-mission critical" activities and related travel.

This widespread perception has significant implications on the roles and responsibilities of meetings and events planning professionals, both inside the corporate enterprise and throughout the independent meetings/event planner and corporate travel agency industries. As program cutbacks and personnel reductions take center stage in responding to stalled revenue streams and plunging profits, internal planners and outside agencies alike are faced with growing demand for cutting costs. At the same time, these, already-strapped meetings and travel professionals are being charged with delivering a higher level of value-added services and measurable returns on new investments of limited corporate resources.

Strategic Meetings Management Program Implementation and Idea Guide

A strategic meetings management program (SMMP) is the strategic management of enterprise-wide meeting related processes, spend, volumes, standards and suppliers to achieve quantitative cost-savings, risk mitigation and superior service. SMMP can help your company reduce meeting costs, reduce contractual risks and improve service.

This report will define the elements of SMMP, explore the reasons why a SMMP should be considered, and cover implementation ideas and steps.