What is SMMP? by Corbin Ball Associates A strategic meetings management program (SMMP) is the strategic management of enterprise-wide meeting related processes, spend, volumes, standards and suppliers to achieve quantitative cost-savings, risk mitigation and superior service. This report will … [Read more...]

Introduction: What is SMM and Why Does It Matter? The discipline of strategic meetings management (SMM) has been around since it was first introduced to the meetings and events industry by the Global Business Travel Association (formerly the National Business Travel Association) in 2004. No … [Read more...]

Savvy meeting professionals today know that it’s in their job description to ensure meeting planners, management and stakeholders understand their organization’s investment in meetings and events. Increasing their perceived value and working smarter to keep costs low have become a prerequisite … [Read more...]

The Tools for Success Strategic meetings management has taken on new meaning in today’s hypersensitive corporate spending environment. With headlines zeroing in on questionable junkets by a small minority of senior executives within the beleaguered financial services industry, the public outcry … [Read more...]

Moving From Theory to Action A practical guide to applying the best practice fundamentals of Strategic Meetings Management into current organizational structures that will transform theoretical conversations into customized action plans.  Download Now … [Read more...]