Shedding Light on the Sunshine (Open Payments) Act

by Christine DeFazio

For meeting professionals who may work within the healthcare industry, a good working knowledge of the Sunshine (Open Payments) Act is essential. Whether you are working with drug or medical device manufacturers or health care providers, meeting professionals […]

Understanding Difficult Contract Clauses

by Christine DeFazio

Although performance clauses like attrition and cancellation can be troublesome, it is often other clauses that create the biggest practical challenges. Beware to the group that overlooks them! Addressing issues like construction and remodeling, conflicting in-house groups, surcharges […]

Event Marketing & Communications: The Basics of Getting Started

by Christine DeFazio

A well designed strategy is what generates brand awareness. That awareness translates into supporting your event’s goals of education, lead generation, relationship building and more. To deliver results you need a solid event marketing and communication strategy to […]

Event Mobile App Marketing Basics

by Christine DeFazio

The upward swing of event mobile app adoption is a sign of understanding the value behind the technology. As event professionals, we’re adopting this convenient tool, however, the challenge is getting our attendees to follow our lead. Creating […]

The Sponsor-Planner Relationship: Working Together for Maximum Impact

by Christine DeFazio

Sponsorships are a necessary piece of many association and non-profit events. From a corporate perspective, sponsorships can be a highly effective use of marketing dollars. All too often, however, the sponsor packages presented to companies are a sea […]