The Strategic Meetings Management Market

Strategic Meetings Management (SMM) is a combination of policy, procedure, methodology, and technology that allows an organization to gain a complete understanding of how many meetings are taking place, what they are spending in total across all meetings, and collect and analyze all of the data associated with their meetings. This allows all stake holders to make better decisions related to their meeting spend and determine a true ROI across their entire meeting activities.

According to industry data, most companies spend an average of 0.25% to 3% of their revenue on meetings and meeting related activities each year. Those same companies, when asked, underestimate their actual meeting spend by 40%. This is directly related to a lack of necessary data. You simply cannot measure what you don't know!

Implementing a successful Strategic Meetings Management Program (SMMP) is akin to implementing a corporate ERP initiative. The goals for both are the same: collect as much data as possible using a combination of process and technology for the purpose of becoming more efficient, reducing costs, and justifying the expense versus the benefit to the company (risk versus reward). Also similar to implementing a corporate ERP initiative (or CRM), implementing a SMMP is a long, slow process that involves not only creating something new, but extensive change management.

SignUp4 is uniquely qualified to help companies implement a SMMP. In business since 1999, SignUp4 provides software solutions exclusively to the meeting and event industries. All of our solutions have been developed based solely on the needs of our customers and the marketplace. When SMM started becoming a "hot topic", SignUp4 responded with the Spend Management System. When meeting planners asked for an easy and efficient way to marry travel intenaries with attendee registrations, SignUp4 responded with the Travel Management System.

Those two applications, combined with the flagship Event Management System, along with proven methodologies, best practices, and strategic partnerships allow SignUp4 to deliver true Strategic Meetings Management solutions to the marketplace.