I’ve had a torrid affair with social media for the greater part of a decade and learned some invaluable lessons along the way. I have had my fair share of successes and failures, but I learned that if you’re not making mistakes, then you’re not trying new things. And so it goes with social, that new tactics and channels are created everyday, but that doesn’t mean you can’t be successful. All it takes is a bit of understanding.

1. Understand your goals.

2. Understand each network.

3. Understand which network(s) are for you.

4. Understand the tactics you’ll use.

5. Understand what’s working.

By the way, this can also be referred to as your social media plan. But let’s face it, all of this stuff takes time to figure out. My hope is that if I can save a little time and stress when it comes to social media for your events, then I will. So, I put together this infographic to help you better understand the nuances of the four major channels that we here at SignUp4 use everyday. And as a result, we’ve experienced a great deal of success.

Social Media Tips & Trends for Eventprofs

If you liked this post, you might also enjoy our free toolkit: Social Media Marketing for Events: A Guide to Success.