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Look at LinkedIn as a way to position yourself and your organization as thought leaders in your niche. Share highly relevant and helpful information on a regular basis with your network. The more purposeful the information is to them, the more they will interact with you, and when the time comes that they are in need of a service such as yours, they will look to you for assistance. This guide provides step-by step instructions to building a more impactful profile not only for individuals, but for brands as well.

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6 Steps for Improving Your Profile

Download the entire kit: LinkedIn Tips for Event Professionals