Look at LinkedIn as a way to position yourself and your organization as thought leaders in your niche. Share highly relevant and helpful information on a regular basis with your network. The more purposeful the information is to them, the more they will interact with you, and when the time comes that they are in need of a service such as yours, they will look to you for assistance. This guide provides step-by step instructions to building a more impactful profile not only for individuals, but for brands as well.
Ashley Carter is a Content & Communications Specialist for SignUp4. With a background in marketing and event production, Ashley produces compelling content and social media interactions for the event management industry. Ashley is a technology and social media buff who enjoys making new connections and building stronger communities both offline and online. She holds degrees in Communications and Sociology from Georgia State University.