by Michael Sabani, Client Services
1. Twitter
Twitter is an amazing tool to keep up with colleagues, share information, and even read the news! Event planners can use Twitter to announce event activities, share updated schedules, even send messages about special incentives or surprise treats! Create a username for your event and ask a few different people with smartphones to live tweet presentations. Use hashtags (#) with your event name to mark keywords or topics in a Tweet. A Twitter “Jockey” can live Tweet and help keep the conversation going, creating a deep level of interaction between your attendees.
Using SignUp4 you can place a live Twitter feed for your account on your event page. Event planners can turn on a page and add the embed code from Twitter to have the Twitter feed for their account display live! This allows you to create an information destination for your event on your event page, and will also get your attendees sharing and excited about your event! See Twitter support for more information.
2. Facebook
There are a few great tools on Facebook that event planners can leverage to really generate a buzz around their events. Try creating a fan page for your event with the location. This allows your attendees to check in to your event. You can encourage attendees to check in a create a buzz by offering giveaways on your fan page.
Event planners using SignUp4 can integrate their Facebook Fan Page into their site as well. By copying and pasting the HTML embed code onto on open page, you can add a live feed of your fan page status as well as keeping the attendees informed of important (or fun!) updates during your event. Check out Facebook Help for more information.
3. YouTube
YouTube is often an overlooked tool in creating an engaging and memorable event experience. Creating a YouTube username and channel, event planners are essentially building a “News Network” for your event. Members of the Event Team with smartphones can film and upload videos directly to YouTube. Embed your channel on an open SignUp4 page. Now whenever a new video is uploaded it will appear on your site!
4. Pinterest
Pinterest, an online pinboard where you can organize and share information, is very popular right now. Pinterest can be a great tool to give your attendees a lot of information in a very dynamic and easy way. Create a Pinterest account and pin links to your speakers’ web sites, pin up images from your event, and even share blogs about your event.
These are just a few options to explore that will allow event planners to incorporate social media into their events. Creating a buzz, getting attendees excited, and keeping in contact with attendees has never been easier!
